Most creative people see their best work as obvious. Sometimes the answer is right in front of you, but you can’t see it because you are too busy looking around for something seemingly more diverse.  You are looking too hard, trying too hard to be unique, that you end up being strange, weird, unapproachable.

That perfect idea, that light bulb turning on, comes in an instant, it’s just that you don’t know when that instant will come.  The eureka moment happens when your mind is relaxed, after a period of preparation and incubation.  Don’t rush into a concept, think about it, and relax.  The ironic part is that its hard to relax when you have too many ideas, or schedule yourself too tight, or you have a dead line.  Instead of being open to ideas, you are too busy refining everything and trying to make it perfect the first time so that you can save time.

We all know that great things come from mistakes, that your best ideas can come from unintended scenarios.  Conscious creativity is a paradox, so relax and don’t put too much pressure on yourself to be perfect.  Be open to interpretation, be open to change, be open to the obvious.