Ketchup.

Heinz ketchup.

Heinz ketchup has single-handedly brainwashed every American.  Do not ever say foodie to me, ever, because I swear that you do want ketchup on that damn fine burger.  Don’t give me this a ‘hot dog doesn’t get ketchup’ bullshit when Heinz is in every kitchen across ‘Merica, from casual dinner, to upscale diner, to Artisanal burger bar, to high-end restaurants.

The thing is, nobody wants house made ketchup.  Every one secretly and openly wants Heinz.  Not the 27 variety spiel, just that one uniquely bland taste of tomato paste and corn syrup goodness.

Because everyone is addicted to sugar, that smooth sweet paste is craved by all.  Even you.

Hence we are all brain washed.  It has created such an understated niche monopoly on food culture, that we are hesitate even to notice how pervasive this product is.  Understand, there is no other ketchup. Heinz is ketchup like Bandaid is bandage and Rollerblades are inline skating.

I think it is time to buy stock in this company.