Goals: if you meet them then they are no longer an object worth your pursuit. This is an end to your means, this is the carrot you chase.

Once you eat that carat you either give up or you find a more lustrous diamond.  If you succeed the first time then you are not trying hard enough.  If you match your goals then you need  to reformulate.

Therefore I am successful because I keep my goals as a desire, I am succesful because I fail.